New and Revised Textbooks from the Educational Institute
The following new editions are available for review and adoption. Click on the title for complete details, including table of contents, syllabus, chapter outlines and competencies, and PowerPoint files for each chapter.
To request a complimentary review copy, please call 800-344-4381 or 517-372-8800 or click on the “Request a Review Copy” button to complete an online request form.
Executive Decisions: Hospitality Case Studies in Leadership, Ethics, Employee Relations, and External Relations, Second Edition
Author: William P. Fisher, Ph.D.
20 new case studies (for a total of 60) give students the opportunity to explore and discuss the kind of executive-level decision making they will have to do one day as hospitality executives.
View sample case study.
Managing Beverage Operations, Second Edition
By Ronald F. Cichy and Lendal Kotschevar
This textbook (formerly titled Managing Beverage Service) has been expanded to include content on bar and beverage operations, leadership, and sales and marketing.
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Revenue Management: Maximizing Revenue in Hospitality Operations
By Gabor Forgacs
A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This textbook explores the applicability of revenue maximization strategies and their operational aspects.
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World of Resorts: From Development to Management, Third Edition
By Chuck Yim Gee
Introduce your students to the complex world of resorts, from concept to daily operations, with global illustrations and discussion of international issues affecting resorts.
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Leadership and Management in the Hospitality Industry, Third Edition
By Robert H. Woods and Judy Z. King
Teach students how to use leadership skills to empower employees, enhance guest service, and increase profitability.
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Understanding Hospitality Law, Fifth Edition
By Jack Jefferies and Banks Brown
This comprehensive textbook introduces students to the many legal issues that hotel operations face daily, including the impact of the USA PATRIOT ACT on the hotel industry.
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Management of Food and Beverage Operations, Fifth Edition
By Jack D. Ninemeier
Give your students the foundation they need to make smart decisions in food and beverage operations.
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